Shoppable UGC galleries: Turn social content into sales
Display authentic customer photos and videos with clickable product tags. Flockler's shoppable UGC galleries transform social proof into seamless shopping experiences across your e-commerce site.
What are shoppable UGC galleries?
Shoppable UGC galleries display customer and influencer content from Instagram, TikTok, X, and more, with product tags that link directly to your product pages or checkout. Shoppers click, see the featured products, and buy in one more step. With Flockler, you collect authentic content, tag products, and embed shoppable galleries wherever social proof drives conversions.
Why e-commerce brands use shoppable UGC galleries
92% of consumers trust peer recommendations over brand advertising. When shoppers see real customers using your products, conversion rates increase, often by 30% or more.
Customers already browse social media for product inspiration. Shoppable galleries bring that experience to your store, eliminating friction and reducing the steps between discovery and purchase.
Your customers and brand ambassadors create valuable content every day. Shoppable galleries let you repurpose that content across your e-commerce site, turning existing assets into conversion drivers without additional production costs.
Stock photography can't compete with real customer experiences. Shoppable UGC shows genuine people enjoying your products in authentic contexts, creating emotional connections that drive buying decisions.
Product tags let customers discover items they might not have searched for. When shoppers browse shoppable galleries, they often click through to explore products and make a purchase.
Tag posts with products or product categories, and Flockler filters your gallery automatically. Add a layout to a product page and it will surface only the UGC tagged to that specific product, no manual curation needed.
How Flockler's shoppable galleries work
Collect user-generated content
Pull content automatically from Instagram and X using hashtag or account feeds, Facebook pages and mentions, your own TikTok account, YouTube, and more. Use custom upload forms to gather content directly from customers, or handpick posts from any public profile to highlight your best UGC and influencer collaborations.
Tag products on content
Connect your Google Merchant feed or Shopify store to search and tag products on any post. Add multiple products to a single photo or video and update tags anytime. Flockler syncs with your catalog automatically, so discontinued or out-of-stock items are never surfaced to shoppers.
Create shoppable galleries
Choose from four responsive layouts: Grid for clean homepage displays, Carousel for product pages with limited space, Wall for dynamic multi-column feeds, and Slideshow for events or digital screens. Customize colors, fonts, and spacing to match your brand.
Embed anywhere
Add galleries to your homepage, product pages, category pages, campaign landing pages, or checkout, wherever social proof drives conversions. Flockler supports unlimited galleries, unlimited product tags, and no restrictions on page views or traffic.
Embed feeds on any e-commerce platform
Flockler integrates with Shopify, BigCommerce, WooCommerce, Adobe Commerce (Magento), and any platform that accepts HTML embed codes. Your product catalog stays synced with your Shopify store and Google Merchant Center, so galleries update automatically when products change. Tools like Channable can help manage product feeds, and our team is available to help with setup if needed.
Collect UGC with permission built in
Displaying public UGC on your website doesn't require permission. Embedding publicly posted content is covered by platform terms of service. You do need permission to modify content, repost it to your own social accounts, use it in paid ads, or download originals for other marketing purposes.
Flockler offers two ways to collect that permission:
Request rights via Instagram and X
In the UGC Rights tab, select posts and choose a message template or write your own. Copy the generated comment and post it yourself on Instagram or X. Flockler then monitors replies, and when a creator responds with your approval hashtag, the content is automatically moved to Approved.
Collect content directly
Build branded upload forms with your own terms and conditions, then embed them on your site or share via email and social. Customers submit photos, videos, ratings, or text directly (no social account needed), and content flows straight into Flockler, including high-resolution originals.
Features that power shoppable galleries
Automatic product feed sync
Connect your Shopify store or Google Merchant feed once. Flockler keeps your product catalog current and removes tags for discontinued items automatically.
Unlimited galleries
Create as many shoppable Walls, Grids, Carousels, and Slideshows as you need across your entire site.
Multi-product tagging
Tag multiple products in a single post. Perfect for outfit photos, room setups, or bundled product displays.
Smart moderation
Choose auto-publish for trusted sources, manual review for campaigns, or Garde AI to automatically filter inappropriate content.
Responsive design
Galleries adapt perfectly to desktop, tablet, and mobile, ensuring seamless shopping on every device.
Custom branding
Match your site's look and feel with full control over colors, fonts, spacing, and layouts.
Multi-channel content
Combine Instagram, TikTok, X, YouTube, Facebook, and more in a single gallery. Show diverse social proof from all your channels.
Analytics tracking
Measure which content drives engagement and conversions to optimize your shoppable galleries.
GDPR compliant
No visitor tracking or identifiable data storage. Built with privacy in mind.
Why organizations choose Flockler for shoppable UGC
Flockler works with any e-commerce platform, with no restrictions on page views, domains, or displays. Setup takes minutes, you control what gets published, and live support is always included. Join 2,000+ organizations using Flockler to drive engagement and sales.
Get started in three simple steps
Sign up for your free trial
No credit card required. Get instant access to all features for 14 days.
Connect your content and products
Link your social sources and add your Shopify store or product feed to enable tagging.
Tag products and embed
Choose which products appear on each post, pick a layout, and paste the embed code on your site.
Your shoppable galleries are live and ready to drive sales
Frequently asked questions
No. Public posts on Instagram can be embedded on websites per Instagram's terms of service. However, you do need permission if you want to modify content, republish it to your accounts, or use it in advertising. Flockler's UGC Rights Management helps you request and track permissions.
Flockler layouts integrate with Shopify, BigCommerce, WooCommerce, Adobe Commerce (Magento), and any platform that accepts HTML embed codes. Installation takes minutes regardless of platform.
Connect your Google Merchant feed or Shopify store to Flockler. When your product catalog changes, Flockler automatically syncs updates. Discontinued products won't appear in galleries, and customers never land on broken product pages.
Yes. Tag as many products as needed on any photo or video. This is perfect for outfit posts, room photos, or content featuring product bundles.
Yes. All layouts are fully responsive and optimized for mobile shopping. Product tags, popups, and checkout flows work seamlessly on smartphones and tablets.
Ready to turn social proof into sales?
Join thousands of e-commerce brands using Flockler to display shoppable UGC galleries that build trust and drive conversions.
