How Messe Düsseldorf elevates trade fairs with Flockler’s real-time UGC
For the trade fair giant Messe Düsseldorf, every event visitor is an opportunity to create a marketing moment. Read how they stream real-time content via social walls with Flockler.
- 21trade fairs powered by Flockler in the past year
- 15+Social Walls stationed at every event site
Messe Düsseldorf is an industry leader in the trade fair space with a track record of managing over 5,000 events for brands across various industries ranging from manufacturing, to healthcare and retail. Being among the top five global leaders in its industry, Messe has been powering events across the B2B universe in Europe for over 8 decades now and came to Flockler with a simple problem statement: how to get event attendees to create social media value for a brand.
Navigating digital communication trends as an enterprise
Messe Düsseldorf’s diverse portfolio presented unique challenges in the realm of marketing. Managing digital communication was a big task, and with the scale of events they’re organizing - efficiency and automation is not just nice to have, but pivotal.
Before Flockler, they were challenged with effectively showcasing real-time visitor interactions and buzz scattered across multiple social platforms and physical venues. It wasn't easy for a team to pull together live updates for an event with thousands of visitors on the fly.
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Messe Düsseldorf seized the opportunity to curate interactive, real-time event content live from its audience and turned into the best type of marketing muscle - User-generated content. Today Flockler powers every one of Messe’s dozens of events each year, being a digital partner to about 21 events in just the last year.
Given Messe Düsseldorf's vast portfolio and global presence, maintaining consistent digital communication on-site at each event is a huge technical challenge. Flockler helped Messe create tailored content feeds that match each event’s unique needs, across the social media landscape stretching through Instagram, Facebook, and LinkedIn.
How Messe Düsseldorf is turning events into dynamic experiences
Messe Düsseldorf harnessed Flockler to revolutionize attendee interactions in many ways, here are some we were able to gather.
- Real-time display: Large-scale screens and numerous smaller digital displays showcased live social content, creating vibrant focal points for attendees.
- Interactive hashtag campaigns: Visitors actively participated, using hashtags as "digital photo albums" to share their personal event highlights.
- Seamless integration: Social walls enhanced digital engagement across event websites, mobile apps, and physical venues.
Flockler has helped Messe transition with the times and connect with their audience better. By turning casual footfall into a memorable event experience they are able to continue to transform visitors into brand story-makers.
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Comenzar incrustación contenido social en todos lados
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“The decision to adopt Flockler was driven by its integrations with multiple social platforms. But now we have Flockler screens all over the event venue so every visitor who stops by, can click a selfie and post it with the event hashtag to be featured on our wall.”
“Hashtag feeds are like digital albums for us. At Messe Düsseldorf, we use them to capture every interaction, memory shared on social media during our events as a way to turn live moments into real-time UGC content.”
