From Bundesliga to the world stage

Bayer 04 Leverkusen is a German football club playing in the Bundesliga, the top tier of the German football league. They’re also a long-time power-user of Flockler and have been spreading their team updates, fan content, and player moments across 6 different international websites they own, reaching millions of audiences each year.

Bayer 04 Leverkusen has been scaling their digital strategies consistently for year, in order to increase the brand value of the club worldwide.Back when they signed Chicharito, who in addition to being the all-time leading goal scorer for Mexico, had several million followers on Twitter - their social media saw a flurry of activity that soon found a branding corner on their webpage—powered by Flockler.

Scoring social media marketing wins

Star players have a massive reach and engaged fan base, and they’ve helped Bayer 04 increase the brand awareness, build engagement with fans, and attract sponsors. Bayer being one of the top Bundesliga teams has global reach beyond Germany, and here’s how their marketing team’s mult-platform social strategy combined with Flockler’s live updating feeds converge.

Bayer has amassed 214 million impressions on their dynamic social walls from a global audience in the last 8 years. That’s over 20 million people each year finding themselves in the Bayer04 Hall of fame powered by Flockler shuffling through match updates, live streams, scoreboards, and player archives.

Here are 3 quick wins Bayer04 carved out for themselves using a social wall:

• Engaging the fanbases of star players
• Building engagement on live social walls
• Attracting sponsors with branded social posts

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